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Law 29: Plan All The Way To The End

In the image: Khalifa bin Zayed bin Sultan Al Nahyan is the current president of the United Arab Emirates, the emir of Abu Dhabi, the supreme commander of the United Arab Emirates Armed Forces and the chairman of the Supreme Petroleum Council. Wikipedia

The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.

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Keys To Power

  • Most people are too imprisoned in the moment to plan with this kind of foresight.
  • The ability to ignore immediate pleasure or dangers translates into power.
  • It is the power of being able to overcome the natural human tendency to react to things as they happen, and instead to train oneself to step back, imagining the larger things taking shape beyond one’s immediate vision.
  • The ending is everything. It is the end of the action that determines who gets the glory, the money, the prize. Your conclusion must be crystal clear, and you must keep it constantly in mind.


  • Your plan must include alternatives and have a degree of flexibility. Build-in alternatives and be open to new routes towards your goal.


In the image: Gods of Greek Mythology

Excerpt from the 48 Laws of Power:

“The Gods on Mount Olympus. Looking down on human actions from the clouds, they see in advance the endings of all great dreams that lead to disaster and tragedy. And they laugh at our inability to see beyond the moment, and at how we delude ourselves.” 

Before you take action consider the possible outcomes and consequences, calculate the risk, then execute, if it’s worth doing. However, as time goes on things reform and it would be foolish to stick to a plan that ignores change.

About The Book

The 48 Laws of Power (1998) is a non-fiction book by American author Robert Greene. The book is a bestseller, selling over 1.2 million copies in the United States.

Buy The 48 Laws of Power or Listen to it for FREE on Audible