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Law 32: Play To People’s Fantasies

In the image: Donald John Trump is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Wikipedia

The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes from disenchantment. Life is so harsh and distressing that people who can manufacturer romance or conjure up fantasy are like oases in the desert: everyone flocks to them. There is great power in tapping into the fantasies of the masses.

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Keys To Power

  • The person who can spin a fantasy out of an oppressive reality has access to untold power. As you search for the fantasy that will take hold of the masses, keep your eye on the banal truths that weigh heavily on us all.
  • Never be distracted by people’s glamorous portraits of themselves and their lives; search and dig for what really imprisons them.
  • Once you find that, you have the magical key that will put great power in your hands.

Few Realities & Fantasies

The Reality: change is slow and gradual. It requires hard work, a bit of luck, a fair amount of self-sacrifice and a lot of practice.

The Fantasy: a sudden transformation will bring a total change in one’s fortunes, bypassing work, luck, self-sacrifice and time in one fantastic stroke.

The Reality: the social realm has hard-set codes and boundaries. We understand these limits and know that we have to move within the same familiar circles, day in and day out.

The Fantasy: we can enter a totally new world with different codes and the promise of adventure, skirting the sexual and relief from boredom.

The Reality: society is fragmented and full of conflict.

The Fantasy: people can come together in a mystical union of souls.

The Reality: death. The dead cannot be brought back, the past cannot be changed.

The Fantasy: a sudden reversal of this intolerable fact.

  • The key to fantasy is distance. The distance has allure and promise, seems simple and problem-free. What you are offering should be ungraspable.


  • Never come too close to the place where you are actually expected to produce results.
  • Never make the mistake of imagining that fantasy is always fantastical.


In the Image: Alchemist

People’s need to believe, people’s fantasies – there isn’t a big difference. Brigadino was an Alchemist. People believed he could turn objects like wood into gold. Ironically the only gold he ever made was given to him by the people who wanted him to multiply it. And others started to learn and practice alchemy.

Stop clicking on How to Make a Million Dollars Overnight type clickbait, stop buying 6-min ab workout programs and stop going to the 7 Steps On How to Pull Hot Chicks Within Hours event and get real. If it sounds too good to be true, it probably is.

About The Book

The 48 Laws of Power (1998) is a non-fiction book by American author Robert Greene. The book is a bestseller, selling over 1.2 million copies in the United States.

Buy The 48 Laws of Power or Listen to it for FREE on Audible