Law 37: Create Compelling Spectacles

In the image: Jacinda Kate Laurell Ardern is a New Zealand politician who has been serving as the 40th prime minister of New Zealand and leader of the Labour Party since 2017. First elected to the House of Representatives as a list MP in 2008, she has been the member of Parliament for Mount Albert since March 2017. Wikipedia

Striking imagery and grand symbolic gestures create the aura of power — everyone responds to them. Stage spectacles for those around you, then, full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.

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Keys To Power

  • The visual can strike us with an emotional power and immediacy that leave no gaps for reflection and doubt.
  • Words put you on the defensive; the image imposes itself as a given.
  • The symbol has the same force.
  • Never neglect the way you arrange things visually. Factors like colour have enormous symbolic resonance.
  • Most effective of all is a new combination — a fusion of images and symbols that have not been seen together before, but that through their association clearly demonstrate your new idea, message or religion.
  • Use the power of symbols to rally, animate and unite your troops or team.
  • The best way to use images and symbols is to organize them into a grand spectacle that awes people and distracts them from unpleasant realities.

Reversal

  • There is no reversal.

Example

UNSPECIFIED – CIRCA 1800: Samuel Langhorne Clemens 1835 to 1910 known by pen name Mark Twain American humorist, satirist, writer, and lecturer From photograph taken in his old age (Photo by Universal History Archive/Getty Images)

Dr. Weisleder healed his patients with the mere energy of moonlight. Why was this obvious scam so successful? Well, people didn’t have the internet back then, but they also believed it was too spectacular to be a fraud. The grandiosity, the associated status, rich and famous personalities were waiting in line to be healed and healed again. Using symbols as powerful as the moon and the very absence of explanation let people fill in the logical gaps all by themselves. If everyone believes it, it must be true. 

Mark Twain wrote,

“Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

About The Book

The 48 Laws of Power (1998) is a non-fiction book by American author Robert Greene. The book is a bestseller, selling over 1.2 million copies in the United States.

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