Home » Law 8: Make Other People Come To You — Use Bait If Necessary

Law 8: Make Other People Come To You — Use Bait If Necessary

In the image: Shiv Nadar is an Indian billionaire industrialist and philanthropist. He is the founder and chairman of HCL Technologies Limited and the Shiv Nadar Foundation.

When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains — then attack. You hold the cards.

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Keys To Power

  • Aggressive action is not effective action. Most often the most effective action is to stay back, keep calm, and let others be frustrated by the traps you lay for them, playing for long-term power instead of a quick victory.
  • The essence of power is the ability to keep the initiative, to get others to react to your moves, to keep your opponent and those around you on the defensive.
  • When you make other people come to you, you suddenly become the one controlling the situation.
  • When you make your opponent come to you, you create the illusion that he is controlling the situation. He does not feel the strings that pull him.
  • Everything depends on the sweetness of your bait. If your trap is attractive enough, the turbulence of your enemies’ emotions and desires will blind them to reality. The greedier they become, the more they can be led around.


  • There are opposite cases where striking suddenly and aggressively at the enemy demoralizes him.
  • A fast attack can be an awesome weapon, for it forces the other person to react without the time to think or plan.
  • With no time to think, people make errors of judgment and are thrown on the defensive.
  • Choose your tactics depending on the situation. If you have time on your side, make them come to you. If time is against you and your enemies are weaker, strike quickly.


In the image: Otto von Bismarck 

“When I have laid bait for deer, I don’t shoot at the first doe that comes to sniff, but wait until the whole herd has gathered round.”

Otto von Bismarck 

Force your opponent to react to your moves.

About The Book

The 48 Laws of Power (1998) is a non-fiction book by American author Robert Greene. The book is a bestseller, selling over 1.2 million copies in the United States.

Buy The 48 Laws of Power or Listen to it for FREE on Audible