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2021’s Top 5 Transactional Email Services

Are you looking for the best transactional email providers to ensure that your transactional emails arrive in the inbox of your customers?

If that’s the case, there’s no need to go any further.

Since, to make your job easier, we’ve outlined the top 5 transactional email providers, along with their features and pricing, in this article.

What is Transactional Email?

Transactional emails are emails that are sent to a client when they perform certain actions on a website or application.

Transactional email examples:

  • Account creation emails
  • Password reset request
  • Purchase receipt mails
  • Email verification emails
  • Social media notifications
  • And, other important emails

Transactional emails refer to any kind of email, and transactional email services refer to the services that enable you to send transactional emails.

List of 7 Best Transactional Email Services

So, without further ado, let’s get started:

1. Sendinblue


Sendinblue is one of the most effective transactional email services for small and large businesses. It comes with professionally built ready-made models that you can customise or build from scratch to deliver customised content to your customers in a matter of seconds.

Sendinblue provides all digital marketing resources under one umbrella, including email and SMS marketing, advanced automation, landing pages, and much more, in addition to transactional emails.

Furthermore, deliverability experts control the SMTP infrastructure to ensure the fastest and highest deliverability rate possible.

Most notably, Sendinblue offers dedicated IPs for high-volume senders, which safeguards the sender’s credibility.

Other Features to Consider

  • Send 9000 emails a month for free (300 emails a day).
  • From delivery to clicks, monitor the success of your emails.
  • API, SMTP server, and marketing automation are all options for sending transactional emails.
  • Proposals Email designer with drag-and-drop features and pre-made email templates
  • To communicate with your audience, use a variety of communication platforms such as email marketing, SMS marketing, and live chat.
  • In the higher plan, you can get a dedicated IP address to protect your sender reputation.
  • To expand your email list, build landing pages and embed signup forms.
  • 3rd-party incorporation and A/B monitoring

2. Pepipost


Pepipost is another dependable and young transactional service provider on the list. It was established in 2015, and their experts have been working to increase email deliverability rates ever since.

You can send all sorts of transactional emails with Pepipost, including email confirmations, abandoned cart emails, shipping alerts, password reset emails, and so on.

Quite intriguingly, by 2020, they will have 50,000 satisfied customers all over the world.

Other Features to Consider

  • Send 30,000 emails for free for the first 30 days, then 100 emails a day for the rest of your life.
  • Monitor email delivery, open, press, and bounce rate in real time with this analysis.
  • Simple and straightforward to use
  • Provides a dedicated IP address.
  • Webhook integrations, bounce forwarding, and sub-account development are all available.
  • Professional assistance is available 24 hours a day, 7 days a week by email, phone, and chat.

3. SendPulse


SendPulse is a transactional email service provider that was created to send both promotional and transactional emails.

Since they provide all communication options, such as emails, SMS, Web Push, chat bots, and so on, they’re called multi-channel marketing automation platforms.

Most well-known brands trust it, including Tata, Samsung, PWC, and Radisson, and it has over 1,300,000 users worldwide.

Other Features to Consider

  • Give up to 12,000 emails for free.
  • To send transactional emails, use either the transactional email API or SMTP.
  • Detailed email metrics will help you maximise your marketing campaign’s effectiveness and return on investment.
  • Allows you to send emails without using the company’s name in the email header or footer.
  • SPF and DKIM authentication are supported, ensuring that transactional emails do not end up in the spam folder.
  • Trained transactional email templates that are pre-built
  • SendPulse features can be integrated with over 40 third-party applications.

4. Amazon SES

Amazon SES

Amazon SES is a cost-effective and low-cost transactional email service. It enables you to send transactional, marketing, and bulk emails at a low cost.

Using the Amazon SES terminal, SMTP, or APIs, you can easily customise email sending features. Furthermore, Amazon SES supports email authentication and provides a versatile IP deployment option to secure sender credibility while also improving email deliverability.

Other Notable Features

  • Send the first 62,000 emails for free per month, then pay $0.10 per 1000 emails sent after that.
  • Supports authentication mechanisms such as SPF (Sender Policy Framework), DKIM (Domain Keys Identified Mail), and DMARC (Domain Keys Authenticated Reporting and Conformance) (Domain-based Message Authentication Reporting and Conference)
  • SMTP, Amazon SES Console, and Amazon SES API are some of the choices for sending emails (Simple Mail Transfer Protocol)
  • BYOIP is supported (Bring Your Own IP)

5. SendGrid


SendGrid is yet another email delivery service with a high deliverability rating. It was created with advertisers and developers in mind.

You can send any form of transactional email with SendGrid, including purchase receipts, account development emails, alerts & notifications, and so on.

Other Notable Features

  • Send 100 emails a day for free indefinitely
  • For transactional email integration, it offers a versatile API and SMTP setup.
  • To boost email deliverability, SendGrid employs email authentication, credibility tracking, dedicated IP addresses, and other techniques.
  • Active transactional email templates that are ready to use
  • Subscriber email activity is shown in real time, including delivery, open, press, bounce, unsubscribe, and more.
  • Customer service is available 24 hours a day, 7 days a week at SendGrid.


All of the transactional email services listed above have a strong reputation in the market. Famous businesses all over the world use it as well.

Sendinblue could be a perfect choice for you if you have a small business or don’t have a budget because it provides free transactional email service.

Sendinblue is a dependable and cost-effective transactional email service provider, allowing you to upgrade your service as your budget requires.

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Are there any other best transactional email services that deserve to be included in this list? Please send me an email or use the comment section below to let me know.